EVENT BUSINESS MODEL AUDIT & business STRATEGY FOR EVENT PLANNing business owners
Identify Your Revenue Leaks. Claim Your Leverage.
Personlized Event Business Model Audit
Most event professionals hit a ceiling because their business model wasn't built to scale.
Shift from Implementor to Strategic Profit Partner with a 60-minute business diagnostic audit.
This is Perfect for Day-Of Event Coordinators, Corporate Event Planners,
Social Event Planners, and Boutique Agencies Ready to Step into Your CEO Mode.
THE REALITY
Are You Trapped in the Logistics & Execution?
Most planners build businesses around serving clients, rather than a sustainable business strategy.
You don’t have a skill gap; you have a positioning gap.
Because your business was built to serve the client's immediate needs rather than a long-term strategy, you are likely being brought in after the offer is set and the budget is decided. This leaves you to absorb all the pressure of the execution without the authority to shape the strategy that makes that execution profitable.
When you are positioned downstream of these big decisions, you aren't a partner, you're a safety net. No amount of "hard work" can fix a model that traps you in the logistics layer.
The Event Business Audit is your first step toward increasing your revenue stream.
We identify the specific revenue leaks caused by this positioning and build your roadmap to becoming a Strategic Profit Partner.
what We uncover together
60 Minutes to Strategic Clarity
This is a surgical look at your current business engine.
We strip away the noise to find exactly where your model is leaking revenue and energy.
Revenue Leak Identification
We pinpoint exactly where your income is tied to high-volume/low-margin tasks and where your current "service-first" model is costing you profit.
The "Volume Trap" Analysis
We analyze your current positioning to see how much of your time is spent in the "Execution Layer" versus the "Strategy Layer."
Your Strategic Roadmap
We don't just find the holes; we build the bridge. You’ll leave with a clear, actionable path to installing the Profit Partner Operating System™
How it works
Book Your Call &
Share Your Details
Tell me about your business, your current offers, and what you want the next 12 months to look like. This ensures I can serve you deeply in our session.
We Meet For Your Live Audit
On a 60-minute Zoom call, we review your numbers, offers, systems, and capacity. You’ll get real-time feedback and new strategic options.
Receive Your Action Plan
Within 48 hours, you get a custom action plan, and your call recording for your review whenever you need it.
Apply & share your details
Tell me about your business, your current offers, and what you want the next 12 months to look like. This ensures I can serve you deeply in our session.
investment
A single session that pays you back all year long
One strategic conversation can rewrite your next season of bookings.
Note: Your $250 investment is 100% creditable toward the 90-Day Profit Partner Sprint™ if you enroll within 7 days of your session.
meet your coach
A strategist who understands the realities of event planning
I’ve spent the last decade inside the events world—as a planner, agency owner, and now as a consultant helping women-led planning businesses step into sustainable, CEO-level leadership.
Together, we’ll look beyond pretty mood boards to the systems, numbers, and boundaries that let your business support your life, not the other way around.
Certified Event Producer™
Industry Leading Profit Partner for Multi-Millon Dollar Brands
Specializes in sustainable growth for women-led teams
These Brands & Experts (And Many More) Have Trusted Our FrameworkS
client results
What planners are saying
“Before my audit, I was saying yes to any event that came my way. Now my packages are clear, my pricing matches the experience I deliver, and I’ve booked my highest package 4 times in the last quarter.”
Elena, Social Event Planner
“We increased our minimum investment, implemented a new onboarding workflow, and I finally feel like the CEO of my agency—not just the person putting out fires.”
Maya, Boutique Event Agency Owner
“The audit helped me see exactly where I was overdelivering and undercharging. We trimmed one package, raised rates, and I still feel in integrity with my clients.”
Sophia, Day of Event Coordinator
frequently asked questions
Is the Event Business Audit right for you?
Who is this audit best suited for?
This is ideal for established event planners, day-of coordinators, and boutique agencies who are already booking clients but feel capped by time, pricing, or systems. If you’ve been in business at least 1–2 years and want to grow more strategically, you’re in the right place.
Will you help me with marketing too?
Yes, while we focus on your business model and client journey, we’ll also look at how your offers show up in your marketing. That may include refining your messaging, tightening your inquiry process, and identifying better-fit marketing activities.
What if I’m just starting out?
If you’re in year one with only a few events booked, the audit can still be valuable, but we’ll focus more on building strong foundations, simple offers, and a realistic plan to book out your first year without burning out.
Is this a one-time session or ongoing coaching?
The Event Business Audit is a one-time, intensive audit. At the end of the audit, if it feels aligned, we can discuss ongoing coaching options, but there’s no pressure or obligation.
What is the process to getting my audit?
Once you click the link, you will choose your audit day and time, then receive a payment link and a short pre-work questionnaire so we can hit the ground running on our call. From there simply show up to your call at the scheduled time and Shay will walk you through the rest
ready for your audit?
Let’s design a business that supports your best events
and your best life.
Apply for your Event Business Audit and get a personalized roadmap to more aligned clients, cleaner systems, and spacious weekends.
The client results featured are unique to their specific situations. These outcomes are a reflection of each client’s circumstances and the tailored strategies employed in their cases. Past performance is not indicative of future results. Individual results can vary based on a variety of factors, and similar success is not guaranteed for all clients.
© Copyright 2026 | All Rights Reserved Certified Event Producer | Terms & Conditions