Access the FREE Training
Become a World-Class Event Producer And Build a $100K+ Freelance Career Doing Work You Love”
For creatives, assistants, and project managers ready to level up.
Become the Producer
Behind the Leaders
No experience required. Just a desire to lead, to serve, and to support transformation at the highest level.
Launch Your Career as a Certified Event Producer Without Starting
From Scratch or Going Back to School
Spots are limited. Application takes 3 minutes.
A 12-month pathway to earn your Certified Event Producer™ credential
and build a business that creates income, impact, and recognition.
THESE BRANDS & EXPERTS (AND MANY MORE) HAVE TRUSTED OUR FRAMEWORKS
You’re Not Learning to Run Events.
You’re Becoming a Profit Partner.
Producers create experiences that drive revenue, retention,
and transformation.
Coaches and consultants rely on them.
And the industry doesn’t have nearly enough
The Expert Industry Is Booming, But It’s Missing One Essential Role.
Coaches and consultants aren’t just hosting events. They’re building ecosystems.
But most of them don’t have the strategic partner who knows how to design the moments that turn trust into revenue.
Most planners only plan. Most Virtual Assistants only execute tasks. Most OBMs manage; they don't convert.
Certified Event Producers™ fill that gap, and the demand is exploding
What Certified Event Producers™ Actually Do
Become the Strategist
High-End Clients Trust
Lead event strategy that aligns with the offer, not the agenda
Reverse-engineer every decision from the client’s revenue goals
Design conversion moments that move people from interest to action
Become the Leader Who Runs
Events with Precision
Manage the full production flow with calm authority and clear structure
Align the sales, marketing, and event teams for seamless delivery
Oversee Dream Team roles so every moving part works together
Become the Producer Clients
Can’t Scale Without
Create an attendee experience that builds trust and deepens connection
Support retention and transformation long after the event ends
Deliver predictable, repeatable results clients can scale with confidence
Real Producers. Real Events. Real Revenue.
Shay and Grace & Ease Productions have produced events for industry leaders like Lisa Nichols, Sage Lavine, and countless emerging experts, generating millions in revenue and creating life-changing experiences for attendees.
These are the exact frameworks you’ll learn.
Shay Wheat, Founder
For over a decade, Founder and CEO, Shay Wheat, Certified Event Producer™, has produced hundreds of high-converting events for some of the world’s leading coaches and consultants, helping them generate more than $34 million in revenue while creating life-changing experiences for thousands of attendees. Through her company, Grace & Ease Productions, Shay continues to redefine what it means to produce, turning events from logistical projects into strategic experiences that build trust, community, and sales.
Today, her Event Producer Mastery™ certification program empowers VAs, OBMs, and event professionals to build profitable production businesses and earn their Certified Event Producer™ designation, equipping them to design events that deliver connection, impact, and multiple six-figure results for their clients and themselves.
